Seismic vs Highspot After the Merger: What Changes for Enablement Teams
Seismic completed its merger with Highspot on 18 August 2026. The combined company runs under the Seismic name, and Highspot now ships as Highspot by Seismic. For most enablement teams, daily work has not changed yet. Both platforms are still supported, and there is no migration date for Highspot customers.
What has changed is your position at renewal. The two vendors that used to bid against each other now share one owner and one roadmap. That makes this a good moment to ask whether your team still needs an enterprise content platform, or whether it needs something different.
This guide covers what happened, how Seismic, Highspot and PitchSense compare, the questions to ask before you renew, and when a team of 20 to 500 sellers should look at an alternative.
What happened in the Seismic and Highspot merger?
Seismic and Highspot are now one company, led by Seismic CEO Rob Tarkoff and operating under the Seismic name. The deal took six months from announcement to close.
Date | What happened |
|---|---|
12 to 15 Oct 2026 | Seismic Shift in Carlsbad gave customers the first look at the combined direction and roadmap. |
18 Aug 2026 | The merger closed. Highspot's product became Highspot by Seismic. |
12 Feb 2026 | The two companies announced a definitive agreement to merge. |
Seismic says the combined company serves 2,500 customers and 3.5 million users. It plans to invest more than $100 million a year in research and development, with teams in San Diego, Seattle, Boston, London, Hyderabad and other locations (Seismic announcement).
What changes for enablement teams, and what doesn't yet
In the short term, the merger changes your negotiating position more than your product. The bigger product changes will arrive over the next year or two, as one company decides what to build on top of two platforms.
What stays the same for now
Your platform. Highspot's merger page says there are no migration plans for Highspot by Seismic customers, and both products continue to receive investment (Highspot merger page).
Your contacts. Your current account or customer success contact remains your first point of contact for questions.
Your contract. Neither company has published changes to existing terms. Any change at renewal will come through your account team, so read the next order form closely.
What is already shifting
One roadmap for two products. At Shift, Tarkoff asked customers to move from go-to-market preparation to go-to-market performance, pairing fast AI agents with content governance (SalesTech Edition). Expect both products to move in that direction, not to stand still.
AI inside the tools reps already use. Seismic says it is building integrations into Slack, Microsoft, Claude, ChatGPT and other tools through MCP. Highspot already offers an MCP server and runs inside ChatGPT and Claude. If your reps live in an AI assistant, ask which of these connections your product line will keep.
Two AI stacks to reconcile. Seismic's AI runs on Aura and its agents, while Highspot has its own Copilot and agents. Bringing two content models and two AI layers together is a multi-year job, and overlapping features will need to be resolved along the way.
Less competition at your renewal. For a decade, a Seismic customer could ask Highspot for a quote, and the reverse. That option is gone, so your bargaining power now comes from the wider market.
Seismic vs Highspot vs PitchSense: how they compare
Seismic and Highspot still do the same core job, which is storing, governing and delivering sales content. They started from different places, and those roots still show. PitchSense starts from a third place: one shared memory of what buyers say on calls, which content, proposals and practice all draw on.
Area | Seismic | Highspot by Seismic | PitchSense AI |
|---|---|---|---|
Centralized sales context | Governed content at the centre, with meeting and buyer engagement data around it | Content at the centre, with conversation intelligence and Deal Agent context around it | One memory of every call, email, Slack thread, deal, document and rep's practice, which every feature reads from |
Starting point | Enterprise content automation | Content management with training built in | Sales conversations and what buyers say on them |
Built for | Large, content-heavy enterprises | Enterprise teams that want content and training together | Teams of 20 to 500 sellers |
Content library | Governed library with automation and personalisation at scale | Governed library with guided plays and content analytics | Content Library with AI search that shows the source of every answer |
Content control | Separate publishing and distribution approval workflows | Approval workflow with an audit trail, plus required metadata and expiry dates | Templates, brand guidelines and approved messaging set once by enablement or marketing |
Sales material | Content assembly and personalisation for large content volumes | Content automation through AutoDocs | One-pagers, decks and proposals drafted from the call and the deal, exported to PDF, PowerPoint or Word |
Deal context | Meeting intelligence and buyer engagement data | Conversation intelligence and a Deal Agent | Pre-call briefs, tracked commitments and deal risks drawn from calls, email and Slack |
Practice and coaching | Coaching, practice and meeting intelligence | AI role play and coaching | Voice roleplays built from your own content, scores backed by quotes, drills and readiness per rep |
AI layer | Aura, with agents for chat, PowerPoint and analytics | Highspot Copilot, a Deal Agent and a GTM Agent | An agent that answers with sources and drafts work that a person approves before it is sent |
Sources: Supered's comparison, Highspot product pages and SalesTech Edition.
Seismic and Highspot are mature products with strong analyst standing. Forrester gave Seismic the top score in 26 of 32 criteria in its Revenue Enablement Platforms Wave for Q3 2024, and Gartner placed Highspot highest for Ability to Execute in its 2025 Magic Quadrant for Revenue Enablement Platforms. Both are sold on custom enterprise quotes, and reviewers of both say setup takes time and needs a dedicated admin to run well.
Questions to ask before your renewal
If your renewal lands in the next 12 months, get answers to these questions in writing before you sign. Each one protects you from a decision the combined company has not made yet.
How long will my product line be supported? Ask for the supported life of Seismic or Highspot by Seismic to be stated in the order form.
What happens to the features my team uses most? List your top five workflows and ask whether each one is on the combined roadmap.
Will my price change if the products merge? Ask for a cap on renewal increases and for the right to move to the combined product at no extra cost.
Can I sign a shorter term? A one-year term gives you a decision point once the roadmap is clearer. A three-year term signed now does not.
Which AI features are included, and which cost extra? Agents, role play and conversation intelligence may be priced separately, so price the whole package you will actually use.
How many of our sellers use the platform every week? Pull your own adoption data before the call. If most reps rarely open the library, the renewal question is bigger than price.
When to stay, and when to look at alternatives
The merger is not a reason to leave on its own. Seismic and Highspot remain the deepest content platforms in the category, and for some teams that depth is exactly what they need.
Stay with Seismic or Highspot if:
You run more than 500 sellers across several regions, languages and product lines.
You work in a regulated industry where every asset needs legal review before it is published and again before it is sent.
You govern thousands of assets and need a full-time admin team to keep them current.
Your reps already use the platform every week and you can show its effect on deals.
Look at alternatives if:
Your team has between 20 and 500 sellers and you are paying for enterprise depth you do not use.
Reps still rebuild proposals from old files instead of using the approved versions.
Your enablement team spends more time maintaining the library than coaching sellers.
What your buyers say on calls never reaches the content, coaching or follow-up that comes next.
That last point is the one most worth thinking about, because a bigger library does not fix it.
The gap a bigger library does not close
A content platform is built around the library. It knows what assets exist, who approved them and how often they were opened. What decides the next call is usually something else: what this buyer said last time, and whether this rep is ready to answer it.
Take a single pricing conversation.
On the last call, the buyer questioned the price.
The rep tends to defend the price before asking why the buyer is worried.
Your company already has a customer example that shows the value at a similar company.
In most stacks, those three facts sit in three places. The objection is in a call recording, the rep's habit is in the manager's head, and the customer example is somewhere in the library. The rep walks into the next call without connecting them.
The fix is not more content. It is one memory that holds what was said on every call, what was promised, what content exists and how each rep practises. With that in place, the brief before the next call can name the open price concern, attach the right customer example and offer a six-minute drill on asking before defending.
This is the question to put to any platform at renewal, including Seismic and Highspot. Does it know what your buyer said, and can it show you where it learned it?
PitchSense as an alternative for teams of 20 to 500 sellers
The comparison table shows what PitchSense does feature by feature. What sets it apart for a team of 20 to 500 sellers is how those features work together.
Content starts from the conversation. Because calls, deals and content share one memory, PitchSense suggests the document that matches the objection the buyer raised and drafts proposals from the goals and numbers the buyer shared.
Practice follows the pipeline. Roleplays are built from your own deck and playbook, so reps rehearse the conversation they are about to have, not a generic script.
Every answer shows its receipt. Each point in a brief, summary or search result links to the call, the moment or the document it came from, so nobody has to take the AI's word for it.
Knowledge stays when people leave. Deal history, promises and buyer context belong to the company, so a new owner picks up a deal with the full story.
It is fair to reps. Admins see adoption, never scores, and a rep's weaker skills are visible only to their direct manager.
Where Seismic and Highspot go deeper is in multi-step approval workflows for regulated content and in governing very large libraries across many regions. If those are your main needs, they remain the stronger fit.
If your team has between 20 and 500 sellers and wants content, deal context and practice in one place, book a demo to see PitchSense working on your own content.
How to test an alternative before you renew
A fair test takes about 30 days and does not need to disrupt your current platform. Start at least 90 days before your renewal date, so you have time to act on what you learn.
Pick one team and one motion. Choose 10 to 20 sellers working a similar deal type, such as new business in one segment. A narrow test gives you a clean comparison.
Load the content they actually use. Upload the 20 to 30 assets those sellers send most often, plus your current pitch deck and playbook. Leave the long tail of the library where it is.
Connect calls and calendars. The alternative should learn from real conversations from the first week, not from a demo dataset.
Measure what changes on real deals. Track whether reps find the right asset without asking, whether proposals go out faster and stay on brand, and whether managers can see skill gaps from real calls.
Ask reps, not just admins. Your enablement team will judge governance. Your sellers will tell you whether they would open the tool on a busy Tuesday.
At the end of the test, you will know whether to renew as is, renew on a shorter term, or move. Each of those is a stronger position than signing because the date arrived.
Frequently asked questions
Did Seismic buy Highspot?
Seismic and Highspot completed a merger on 18 August 2026. The combined company operates under the Seismic name and is led by Seismic CEO Rob Tarkoff. Highspot's product continues as Highspot by Seismic.
Is Highspot being discontinued?
No. Highspot's merger page says there are no migration plans for Highspot by Seismic customers, and both products continue to receive investment. Seismic has not published a date for combining the two product lines.
What is the difference between Seismic and Highspot now?
They are two product lines inside one company. Seismic is known for content automation and personalisation at large scale. Highspot is known for pairing content with training, coaching and guided plays.
Should we renew Seismic or Highspot after the merger?
Renew only after you get the supported life of your product line, a cap on price increases and a term you are comfortable with in writing. If adoption among your reps is low, compare alternatives before you sign.
What is a good alternative to Seismic or Highspot for a mid-market team?
For teams of 20 to 500 sellers, look for a platform that combines a content library, deal context from calls and practice in one place. PitchSense AI does this on one shared sales memory, so content suggestions, proposals and roleplays start from what the buyer actually said.
How long does it take to switch from Seismic or Highspot?
Most of the work is moving the content your sellers actually use, which is usually a small share of the full sales context of your organization. Depending on the tool you're switching to, it can take anywhere from a week to a month. With PitchSense, you can achieve this within a week.
